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What is The Mill Magazine?

A LOCAL EXCHANGE INSPIRING VIBRANT, PROSPEROUS COMMUNITIES

The Mill Magazine boldly showcases localism, community building ideas, and modern ways to build sustainable small town lifestyles.

Each print edition celebrates the local entrepreneur in an award-winning publication by highlighting local, independently-owned businesses alongside forward-thinking feature articles on self-improvement, lifestyle, culture, and provisions for the local influencer. The Mill Magazine – Carolina Piedmont print edition distributes to the Upstate region of South Carolina and the Metrolina region of North Carolina. We are independent, impartial, and honest.

The online edition supports the themes of the print edition fueled by new, unexpected, and emotionally engaging stories. The Mill Magazine online provides inspiring and high-quality content about and for small-town residents across the United States working to shape their town.

All editions are targeted to curious, passionate readers who want to learn how to improve their community and are more concerned with the value of an experience rather than the price. They are professional, intelligent, community influencers.

What is The Mill Magazine's Content Strategy?

We tell readers about community leaders, innovative small business owners, and ways to improve their lifestyle in ways they’ve never seen and show them a new way of inspiring their family, friends, and community to grow towards independence and sustainability. With an open mind, an eye for a vision, the power to motivate, we inspire our readers to fall in love with their world again.

We believe the nation has become imbalanced, and the mass media keeps pushing a national agenda. We’ve forgotten to celebrate the small town, its people, and the backbone of this country…the small business owner. We want to support small town individuality, self-reliance, and help people return to caring about the small businesses in their community.

The Mill Magazine celebrates small town living.

To do that, we tell stories with unexpected angles. These stories are emotional, relatable, or educational.

  • Emotional: Stories that will make the reader react. Make them laugh, cry, feel empowered, or inspired. The emotional stories will leave the reader feeling like they watched a great movie, and want to share it with their friends.
  • Relatable: Relatable stories are inspirational or an unexpected human interest angle that encourages the reader to connect with the character. The stories should revolve around small towns and small town values.
  • Educational: Stories that will capture the audience and teach them something without feeling like a textbook. Usually, something that the reader can use in cocktail conversations, at the next community leader meeting, or the PTA. Educational stories let the readers humbly brag about their knowledge while teaching them something about themselves.

How are we doing this?

  • We seek writers that craft narratives that provide compelling, immersive, and contextual stories that give readers a depth of understanding and paint a picture.
  • We take our readers on a journey, no matter when they find the articles. Our articles are non-seasonal and without a time limit. These “evergreen” stories matter today and will matter for the next several years to come.
  • We’re focusing on people. Stories told about and through the perspective of noteworthy small town residents that are shaping their community. We highlight the people that are activists for their community, are innovative small business owners and are people that are helping their small towns lead prosperous lives.
  • We provide context. We don’t just tell the reader why they need to eat better and support small businesses, we illustrate where it is working and explain why it is important to be a part of changing their community to be better, vibrant, and prosperous.
  • We look for high-quality photo submissions included with stories, so that all the photography on the website meets our high standard of excellence.

In short, we’re looking for stories that inspire people to improve themselves and their community through a strong, context-heavy narrative and an encounter or character that makes the story emotional, relatable, or educational.

What topics are we looking for?

CHARACTER

Inspiring small town living

  • Career
  • Enrichment
  • Health
  • Relationship
  • Wealth
BACKYARD

Inspiring small town communities

  • Business
  • Fine Living
  • Local Folks
  • Nibble & Bits
  • Real Estate
TEXTURE

Inspiring small town culture

  • Art & Fashion
  • Beauty
  • Music
  • Tech
  • Travel
PROVISIONS

Inspiring small town flavors

  • Dining
  • Drinking
  • Indulge
  • Recipes

What types of articles are we looking for?

TEXT

Requires at least 1 high-quality image

IMAGE ESSAY

Requires at least 5 images and captions

VIDEO

Video must be hosted on YouTube or Vimeo

What are we likely to reject?

You will likely not get a response from us if your pitch falls into one of these categories.

  • Not following the Contributor Guideline's General Rules
  • Self-promoting articles
  • Any ideas that are too general
  • Substance-less lists, bullets of venues, and ideas without real writing attached
  • Stories pegged to a seasonal or with a “why now” hook, (ie, we should do this story because it’s spring)
  • Event-driven pieces
  • Articles less than 500 words
  • Pieces that don’t keep the TMM audience in mind (eg. Living in the Big Apple)
  • Local News Stories

Please note: The Mill Magazine is looking to bring ideas to our readers, therefore, we seek stories from outside the Carolina-Piedmont. We’ve featured towns and business from Massachusetts to Florida. We are open to stories from across the United States and prefer to feature small towns to mid-sized cities.

We are not a news organization and will reject local news articles. Local news stories should be submitted to our partner website ExploreTheMill.com.

PITCH US

  • iNFORMATION
  • PITCH

PITCH AN ARTICLE

Questions to ask when crafting a pitch:

  • What is the unexpected or new angle to this story?
  • What is the (non-seasonal) “why now” hook?
  • How many words do you expect the article to run?
  • Is this story emotional, relatable or educational? How so?
  • What’s the human interest angle?
  • Why is it relevant to our audience?
  • What will this story teach our audience? How will it inspire?

​Please be aware that it can take us time to reply.

We do not respond to articles that we decline and can not offer suggestions to improve it for future publication.

Author Voice

The tone should be evocative, authentic, entertaining, and inspiring, aimed at professional and well-educated readers. Please look through the latest content on TheMillMagazine.com to get an idea of the style and tone we’re looking for. We shifted to a new editorial vision in Spring 2015, so any story that ran before then is not a good example of what we’d run now.

AUTHOR BIOS

We offer author bios, including profile picture, and links to your website and social media.

EDITING

It is TMM policy for every piece of content to have at least one edit.

SOCIAL MEDIA

We want to both engage our community and raise the profiles of our authors.

STORY HYPERLINKS

Please hyperlink any point of interest to the venue’s actual web address. If it does not have its own web page, use your judgment to link to an informative source such as Facebook or other social media. Please, never include Wikipedia or a Trip Advisor type website.

​Please do not hyperlink a subhead when the subhead is the venue’s name, instead link the first reference after that in the text. When you can’t find any website for a venue, please include the address and phone number in parentheses.

FACT CHECKING

Please ensure you check and verify all information, facts, and documents, particularly those researched on the internet. This may include confirming content accuracy with the individual or organization that posted the material. We will edit and proof your content when it comes in, but we will not be doing any further fact checking of information. This is your responsibility.

EXCLUSIVITY

You grant us non-exclusive rights to publish your article and photos. If your article has been published elsewhere, please let us know. We prefer original material, but re-written previously published articles are acceptable.

Follow Us!

Can I submit an article for the print issue?

The articles in the print edition are assigned by the Editor-in-Chief. The Mill Magazine is always looking for great writers and the Editor-in-Chief does tap into the writing talent on TheMillMagazine.com for the print issue, however, there is no guarantee that an online contributor will be assigned an article for the print edition. The Editor-in-Chief does not accept pitches.

Do you pay?

TheMillMagazine.com offers “trade for promotion” compensation to online contributors by publishing and promoting their work, which includes author bio, profile picture, and web/social links. Print contributors receive paid compensation for contracted assignments at an agreed rate.