With a 28-day activation challenge, customers can make small lifestyle changes that encourage plant-based eating and enter to win free greens for a year

As a trailblazer in the grocery industry, Earth Fare is further staking its claim as a supermarket that prioritizes health and wellness by incentivizing plant-based eating with its “I ♥ Plants” campaign. For the month of February, the retailer launched a month-long challenge that provides participants with real-life, practical guidance, supported by a loyalty points program that rewards shoppers’ plant-based choices. The campaign is in step with a larger trend that shows an increased focus on plants as a more viable option for personal and environmental health.

Earth Fare will also host a social media contest that accompanies the month-long challenge and will give away a $50 gift card each day of the challenge to followers who post photos of their plant-based experiences on social media with the tags @earthfare and #EatMorePlants. Those who stick with the challenge and post for all 28 days will not only reap the rewards of a healthier diet—they will also be eligible to receive a grand prize of free greens for a year from premium salad company organicgirl. Organicgirl’s broad selection of 100 percent organic salad greens, blends, and dressings are just a few of the products available at Earth Fare that make eating more greens an easy and delicious choice.

“The health benefits of a diet that prioritizes vegetables, nuts, seeds, whole grains, legumes, and fruits are well documented, and include reduced occurrence of heart disease, diabetes, and other chronic health problems. This diet can also have a significant impact on the environment,” said Dr. Angela Hind, Earth Fare’s Chief Medical Officer.

Earth Fare’s extensive assortment already makes the grocer a reliable destination for anyone looking for new ways to incorporate less processed, more nutrient-dense foods into their diet. From their ready-to-eat superfood grain bowls to a wide variety of plant-based proteins and plant-based dairy alternatives, customers can quickly find their way to these options by looking for “I ♥ Plants” signage.

Shoppers can join the 28-day plant-based challenge on InstagramTwitter, and at where they will have access to daily tips, recipes, and a printable meal plan.

“Study after study reveals that a diet centered around vegetables and plant-derived products can be transformative when it comes to maintaining one’s health, and one does not have a to be a vegetarian to get those benefits. We’re helping shoppers make incremental changes in their lives and make the connection between better food and better health,” said Frank Scorpiniti, president and CEO of Earth Fare.  “We want to make 2019 the healthiest year yet for our shoppers by introducing them to new products and programs that make living a healthier lifestyle both convenient and delicious.”

Earth Fare made headlines in 2017 when it challenged Americans to take control of their health through their food choices and Live Longer With Earth Fare®.  All products sold at Earth Fare have undergone a comprehensive quality assurance process to ensure they adhere to Earth Fare’s strict Food Philosophy. In addition, Earth Fare offers more than 1,000 private brand food products sourced using only non-GMO ingredients, adding more each day.

Learn more about Earth Fare’s fresh approach to improving lives through a healthier lifestyle at

Earth Fare Fort Mill


Founded in 1975 in Asheville, North Carolina, Earth Fare is the authentic specialty organic and natural healthy grocery store that is committed to improving peoples' lives by making it easy to live a healthier lifestyle. Our vast organic, natural, fresh and wellness assortment incorporates the highest food Quality Standards in the industry while providing compelling value, friendly and knowledgeable service, and a superior customer experience. Earth Fare’s full-service grocery stores are located throughout the Southeast, Mid-Atlantic and Mid-West regions. Our rapid expansion plan sets the stage for accelerated growth and investment in the Earth Fare brand experience.