Everyday Essentials Evolved
After studying advertising at Miami Ad School and moving to Amsterdam, then San Francisco,
W.E. What is your favorite part about being a designer?
S. My favorite part of being a designer is trying to figure out how to do something different; better. I love creative freedom. I don't want to be just like everyone else.
W.E. How did you select the materials you used?
S. Some trial and error - our first products the lace didn't live up to our standards at all. So I had to do a lot of shopping around and testing to get to where we are now. Ultimately, I knew what I wanted and how I wanted the fabric to perform. So I worked with a group on helping me source what I wanted.
W.E. You co-host the HAMMES Event every year. What can you tell me about that?
S. The HAMMS Event, which originally started as "Help A Minnesota Maker Succeed", but we dropped the Minnesota because we've expanded into other states, is a one day market of juried vendors who sell directly to consumers. It's designed for entrepreneurs and makers who are trying to make their passion their business. We have music, and beer and wine sampling, as well as food trucks to draw people in to shop. They pay to shop, but that money all goes to one of the vendors to help them take their business to the next level. So far we've been able to give away $5000 each of the last three years.
W.E. What is unique about your town?
S. A lot! But I'd have to say the people and their collaborative nature. It's really the most fabulous thing. We truly all want each other to succeed. And that's from people who have already "made it" all the way to people just starting out. It's amazing.
W.E. What is your favorite local business?
S. There are so many! But one that stands out to me is Love Your Melon. They sell beanie type hats and then a portion of all their sales go to children battling cancer. However, it's not that they give a portion of the proceeds to
About William Emerson
A Christian and patriot, William Emerson is a small town boy who enjoys football and everything American. “Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves.” - Philippians 2:3